OUR STORY
Redefining The Traditional Sample Sale
The Sample Room is an online platform that sells independent designers' past seasons collections at sample sale prices.
Through our platform we promote zero waste and a more circular fashion business model.
The Sample Room is an online platform that sells independent designers' past seasons collections at sample sale prices.
Through our platform we promote zero waste and a more circular fashion business model.
The concept was born whilst designers Daisy Fellowes and Tessa Holladay spent time deliberating the best way for their brands to sell excess stock at a lower price point without compromising their integrity on their own websites. Also keen to shop forgotten favourites and rare samples from other independent designers, they discovered there was no online offering that enabled these brands to sell their older stock on a high-end, curated online platform.
THE TEAM
TESSA HOLLADAY

Tessa Holladay, founder at resort wear brand Saint Luke and linen womens wear label Palmier, is a former member of Richard Branson’s Virgin Unite initiative and has a passion for using entrepreneurial ideas as a force for positive change.
DAISY FELLOWES
Daisy Fellowes, director and founder at Kapara London, has a background in textiles and sustainability. Kapara is a slow fashion womenswear brand that works on a one for one basis supporting vulnerable women and children in India.
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